Daniel Defoe's The Review (published in 1704);
Daniel Defoe’s industrious work on the Review (1704–13), which consisted, in essence, of a regular political essay defending, if often by indirection, current governmental policy. He also secured Jonathan Swift’s polemical skills for contributions to The Examiner (1710–11). Swift’s most ambitious intervention in the paper war, again overseen by Harley, was The Conduct of the Allies (1711), a devastatingly lucid argument against any further prolongation of the War of the Spanish Succession. Writers such as Defoe and Swift did not confine themselves to straightforward discursive techniques in their pamphleteering but experimented deftly with mock forms and invented personae to carry the attack home. In doing so, both writers made sometimes mischievous use of the anonymity that was conventional at the time. According to contemporary testimony, one of Defoe’s anonymous works, The Shortest-Way with the Dissenters (1702), so brilliantly sustained its impersonation of a High Church extremist, its supposed narrator, that it was at first mistaken for the real thing. Anonymity was to be an important creative resource for Defoe in his novels and for Swift in his prose satires.
Sir Richard Steele's The Tatler (published in 1709):
The Tatler, a periodical launched in London by the essayist Sir Richard Steele in April 1709, appearing three times weekly until January 1711. At first its avowed intention was to present accounts of gallantry, pleasure, and entertainment, of poetry, and of foreign and domestic news. These all were reported and “issued” from various London coffee and chocolate houses. In time The Tatler began to investigate manners and society, establishing its principles of ideal behaviour, its concepts of a perfect gentleman and gentlewoman, and its standards of good taste. Dueling, gambling, rakish behaviour, and coquettishness were criticized, and virtuous action was admired. Numerous anecdotes and stories gave point to the moral codes advanced. The periodical had an explicit Whig allegiance and was several times drawn into political controversy.
The English periodical essay began its first flowering in The Tatler, reaching its full bloom in the hands of Joseph Addison. Addison seems to have made his first contribution to it in the 18th issue. Two months after The Tatler ceased publication, he and Steele launched the brilliant periodical The Spectator
The Spectator, a periodical published in London by the essayists Sir Richard Steele and Joseph Addison from March 1, 1711, to Dec. 6, 1712 (appearing daily), and subsequently revived by Addison in 1714 (for 80 numbers). It succeeded The Tatler, which Steele had launched in 1709. In its aim to “enliven morality with wit, and to temper wit with morality,” The Spectator adopted a fictional method of presentation through a “Spectator Club,” whose imaginary members extolled the authors’ own ideas about society. These “members” included representatives of commerce, the army, the town (respectively, Sir Andrew Freeport, Captain Sentry, and Will Honeycomb), and of the country gentry (Sir Roger de Coverley). The papers were ostensibly written by Mr. Spectator, an “observer” of the London scene. The conversations that The Spectator reported were often imagined to take place in coffeehouses, which was also where many copies of the publication were distributed and read.
The Gentleman's Magazine.
In 1731, an Englishman named Edward Cave edited a periodical called The Gentleman’s Magazine, (1731–1914), long-popular English periodical that gave the name “magazine” to its genre. It was the first general periodical in England, founded by Edward Cave in 1731. It originated as a storehouse, or magazine, of essays and articles culled from other publications, often from books and pamphlets. Its motto—“E pluribus unum”—took note of the numerous sources scoured to assemble one monthly issue. Samuel Johnson joined The Gentleman’s Magazine in 1738, and a short time later it began to publish parliamentary reports and original writing.
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