“The Precession of Simulacra” by Jean Baudrillard
In his essay (2009), Baudrillard argues for the idea that people no longer distinguish between reality and a constructed representation of reality or a simulacrum. He initially draws an analogy with , where a map is created, so precise in scale and detail that it is impossible to tell it apart from the empire it maps. So the map, a simulation, becomes confused for the real terrain until it rots away. However, Baudrillard goes on to say that this allegory is no longer relevant for us, because in today’s world the simulation is no longer a reflection of reality, nor a reference to it, but a creation of a new real by models that are not based on reality. He calls this the “hyperreal”, saying the difference between the map and the territory disappears completely.
Baudrillard then talks about the power of images and symbols to subvert reality. He draws the distinction between pretence and simulation via the example of illness. If a man pretends to be ill, he may sit in bed, but does not possess any symptoms of illness. A simulator, however, will posses some of these symptoms, making it impossible to tell whether he is sick or not, provided he produces true symptoms. Baudrillard argues the impossibility of making a distinction between reality and simulation undermines the real itself. This is in line with Lyotard’s concept of “incredulity towards metanarratives” (1984), which he ascribes to postmodernism: a skepticism towards traditional frameworks of what is true or right or wrong and how to establish it. The idea that anything can be simulated, from God’s divinity in icons to symptoms of insanity, not only questions the systems that traditionally determine what is real, like religion and science, but the relevance of reality altogether.
Baudrillard suggests that we are being coerced into believing the simulacra around us are real (presumably by the ruling class together with our desire to believe). He uses Disneyland as an example, saying that it is “presented as imaginary in order to make us believe that the rest is real”. He points out that the obvious childishness and fictitiousness of this world is contrasted to the rest of America so we believe that outside of Disneyland we’re living in the real world, but in truth, the outside world is just as childish and based on fictitious ideologies. Baudrillard furthers his argument by suggesting that the Watergate scandal was only portrayed as a scandal to make us believe that such corruption and immorality was a one-off instance, rather than the daily occurrence in the politics (which is also a simulacra), and to restore faith in the system of justice. This asserts the need for a critical approach to information and questioning whom it benefits.
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